By SmartAnother World Cup, another deluge of TV and Radio ads from purveyors of fine goods wanting us to purchase their wares.
The usual suspects are there - Coca-cola, McDonalds, the Scottish Tourist Board, and of course Adidas with Jermaine Defoe in goal (which seems like his best bet for Germany) – but more and more irrelevant companies seem to be jumping on the World Cup band wagon as it rolls into town. Annoyingly.
Continental Tyres- which is one of my ‘favourites’, and the best way they could find a link to football was to make the goalies gloves out of tyre tread. Genius.
It gets worse. Have you seen the
Durex advert with the strapline “
He shoots, he scores”? How about the
SlimFast advert “
Lose the equivalent weight of Michael Owen during the World Cup”.
The one that gets me every time however, is the slow motion footage of a female footballer doing an overhead kick whilst someone wails “
WAAAAAAHHH BODYFORM!”.
You haven’t seen any of those? Well you wont have, as I made them up. But if you believed them does that prove my point?