In the first of a four-part series, Some People Are On The Pitch assesses the wide range of football kits you’ll be seeing during the 2010 World Cup, looking at the output of each manufacturer in sequence.
With twelve World Cup countries in its portfolio, Adidas is once again assured of maximum visibility when the competition gets underway tomorrow.
‘garish’ shirt of World Cup ’94.
Japan’s home and away shirts both feature a short red block appearing from the underside of the collar – something you won’t find on any other country’s shirt, but given its slightly mystifying nature, perhaps that won’t be regarded as any kind of tragedy.
Taken as a whole then, Adidas have produced a smart range of shirts and kits which are understated in their style, but style there most definitely is. You won’t find anything wacky or beyond the realms of good taste – moreover, you’ll get style in abundance even if, at times, there occasionally seems to be a lack of imagination.
Coming soon: Part 2 - Nike go for the sublime and the ridiculous...
Our great thanks go to John Devlin from True Colours Football Kits (www.truecoloursfootballkits.com) for the use of his excellent football kit graphics. To see all of John's World Cup kit designs in greater detail, click here.)